Social slots for mobile: new trend or new curse?
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Traditional gambling attracts players motivated by the desire to win money and the fear of losing them. In the games offered by social casinos, the players' anxiety about money is missing; here everything is the other way around: users consider social casino games to be relaxing. And they come here for entertainment.
The market of social casinos
After the rapid development of social games in 2013 in social networks, in 2014 began their explosive growth on mobile platforms.The casino bonuses;
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Social casino games are now one of the most profitable segments of the slots for mobile in particular and mobile applications in general due to the rapid growth of Facebook and other social networks, as well as the widespread use of mobile technologies, as well as the creation of dozens of start-ups.Top-5 Leaders
- Caesars Interactive Entertainment still leads the way thanks to its assets, such as Playtika, Buffalo Studios, and Pacific Interactive. Their part is more than double the share of the nearest competitor - IGT, the world's largest manufacturer of slot machines, which owns the social casino DoubleDown Casino.
- IGT began to develop the social casino market after buying in 2012 Double Down for $ 600 million.
- Zynga is in third place. The company's main application, Texas Hold'Em Poker, brings the company 74 percent of the game revenues on Facebook.
- Bash Gaming is the fourth largest social casino with an estimated market.
- Big Fish Games, which is owned by Big Fish Casino, closes the top five social casino leaders.
Problems of social casinos
Social games of casinos occupy a unique segment in the gaming market, and they have a unique audience and very different game mechanics. Of course, this growing segment of the market also faces its own set of issues, opportunities, and challenges.The central problem of the social casinos is the impossibility of checking the age of players. So, Facebook uses a social network for a minimum age of 13 years, but when registering people are only asked to indicate how old they are.
The nature of the game can entice unscrupulous operators to gain an additional advantage over the players. After all, social casino operators perfectly know the psychology of their players. After the player once paid money to continue the game after losing all of their chips, it is effortless for the casino to re-create the same situation.
